28-30 Sept.

Pre-conference: Wednesday

Conference: Thursday Friday Saturday


Saturday, 30 Sept.

08:30 - 09:00
God morgon... Registration... Coffee... Conversation.
09:00 - 13:00
New Interfaces
Giving Voice To Your Voice Designs
Cheryl Platz
Designing for voice interaction can be an intimidating concept for a generation of designers trained primarily in visual principles and patterns. But there’s a greater need for voice designers than there are folks experienced in voice design. How do you know whether a leap into this emerging specialty may be just the right thing for your career?
Core IA
Diagrams, Maps and Models
Dan Ramsden
Drawing a diagram of a system or information architecture is one of the most important skills an IA can develop. Whether you’re describing a structure, explaining a domain or following the path of an experience, being able to visually represent the otherwise abstract end of UX design brings value to projects and coherence to teams.
Adaptive Content
Rapid Cross-channel Prototyping
Andrea Resmini
This is an intermediate-to-advanced workshop that contains little exposition and lots of perspiration: you’ll sketch and diagram your way through a real-world case prepped up to challenge and inspire you, teach you how to reframe traditional design requirements for complex problems, work your way through ecosystems, and produce meaningful artifact-level deliverables.
Design Slam
Design Slam
Eric Reiss​, Coco Chalfant, Lara Federoff and Lutz Schmitt
​The Slam is a high-powered, 4 hour brainstorming competition. We give participants a problem to solve and business goals to address, forcing them to think beyond ordinary constraints. They leverage hard and soft business skills in a team effort to solve the unsolvable, and a prize is awarded at the end.
13:00 - 14:00
14:00 - 14:45
Escaping the Echo Chamber: The User Experience of Data-driven Personalisation
Mathias Wrba
Personalisation can be an explicit element of an interaction where a user sets preferences or adjusts parameters to his liking, but in recent times a new trend of implicitly personalised experiences has emerged. This opens up possibilities to find relevant content and functionality faster and with more ease, but at the same time there is a risk involved concerning the transparency of the experience.
Implicit Interactions: Implied, Intangible and Intelligent
Karey Helms
As ambient agents, intelligent assistants and proactive bots drive this shift from explicit to implicit interactions in our information spaces, what are the implications for everyday user experiences? And how do we architect dynamic, personal information in shared, phygital environments?
14:50 - 15:10
The Calm Information Architecture
Stefano Bussolon
Michael Porter defines strategy as a way to reach a competitive advantage, trough strategic positioning, efficient use of limited resources, or disruptive innovation. When thinking about limited resources, economists tend to focus on economic costs. UX designers, however, are aware that psychological costs play an important role in decision making as well.
Why Insights Die: 9 Ways Research Insights can't Adapt to Organisations (and How to Keep them Alive)
Alisan Atvur
Design research insights can suffer a short shelf-life if they aren’t designed to survive within an organisation's culture. This observation made Alisan Atvur investigate why some design research deliverables and activities seemed to drive innovation better than others. In this session, Atvur shares real-world examples and scenarios where research deliverables and activities accidentally sabotaged the value of the design research work.
15:15 - 15:35
Changing the Organisation: When Complex IA & UXD Projects are Hitting Deep
Francesco Bolici and Raffaele Boiano
One of the recurrent problems in the study of Information Architecture and User Experience Design is that practitioners and researchers are mainly focused on individual behaviour even when they are interested in having an impact and triggering a change at organisational level.
MVP - The Misunderstood Value Proposition
Eric Reiss
The MVP, while a great idea, is incredibly misunderstood and therefore often subject to abuse. This talk will explain what a Lean MVP is and how information architects can use this concept to become the Most Valuable Player on their team.
15:40 - 16:00
Coffee break
16:00 - 16:45
Lou Rosenfeld ​​
Lou Rosenfeld has been instrumental in helping establish the fields of information architecture and user experience, and in articulating the role and value of librarianship within those fields.
17:00 - 17:10
Closing and announcements for EuroIA 2018!
17:10 - 17:25
5 minutes madness!



About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
+46 8 555 702 00



We are still looking for sponsors to make EuroIA 2017 a truly great conference. Sponsoring details

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at)