28-30 Sept.


The EuroIA Summit is the leading Information Architecture (IA) and User Experience (UX) conference for Europe. It is organised by a team of volunteers every year in September, in a different European city. EuroIA 2017, in Stockholm, will be the 13th edition.


Milestones for the community

Having such a long-standing relationship with the Information Architecture and User Experience community, EuroIA has seen, and hosted, some of the defining moments in the progression of our industry and the way we work. Doing so, we embraced topics from user research to testing and analysis, content modeling, creative workshops or skills management. We also made plenty of time to enjoy drinks, make friends, play piano and sing songs.

Over the past 13 years we’ve seen inspirational talks from some of the most prestigious teams in our industry. We’ve been given insight into large organisations such as Apple, Google, eBay, Philips, Samsung, Ikea and the BBC. While also sharing some of the practices used by agencies like Adaptive Path, Sapient Nitro, Lbi, FatDux, Razorfish and Netlife Research. On the stage we’ve seen individuals like Luke Wroblewski, Lisa Welchman, Abby Covert, and Gerry McGovern sharing their opinions on the way we work. Not to mention non-profits and academic members of the community such as the University of Cambridge, the European Union and the United Nations.

EuroIA has always focussed on providing an intersection between organisations large and small, showcasing ideas and practices from academic research as well as industrial case studies. We look forward to seeing you in Stockholm.


Origins of EuroIA

In late 2003, a tiny group of new-media evangelists decided to develop an international event that focused on the growing fields of Information Architecture (IA) and User Experience (UX). Today, we are one of the most prestigious events in our field. Not only does our viewpoint remain uniquely European, we have also created professional networks and personal friendships across the continent.

Throughout the years, we have worked hard to:

  • Share experiences across national, cultural, and linguistic boundaries;
  • Encourage the practice of Information Architecture, User Experience and related disciplines like Service Design;
  • Promote national communities of practice;
  • Help nurture emerging markets in Central and Eastern Europe.

Past EuroIA summits

The EuroIA summits so far:

  • EuroIA 2005 (Brussels, Belgium)
  • EuroIA 2006 (Berlin, Germany)
  • EuroIA 2007 (Barcelona, Spain)
  • EuroIA 2008 (Amsterdam, Netherlands)
  • EuroIA 2009 (Copenhagen, Denmark)
  • EuroIA 2010 (Paris, France)
  • EuroIA 2011 (Prague, Czech Republic)
  • EuroIA 2012 (Rome, Italy), on Lanyrd
  • EuroIA 2013 (Edinburgh, Scotland), on Lanyrd
  • EuroIA 2014 (Brussels, Belgium), on Lanyrd ~ Closing the first decade, where it all began.
  • EuroIA 2015 (Madrid, Spain) - archived website, on Lanyrd
  • EuroIA 2016 (Amsterdam, the Netherlands) - archived website, on Lanyrd

Our code of conduct

EuroIA is a conference for an international community of professionals. It is completely volunteer-run, with operational support from the Association for Information Science and Technology (ASIS&T) as the official organiser. Our community is diverse and inclusive, and for more than a decade now, our conferences have strived to be enriching and safe for everyone who attends. Therefore we ask you as attendee, speaker, sponsor, or volunteer to treat every person respectfully, regardless of race, religion, gender, sexual orientation, disability, physical appearance, or national accent. When discussing or giving feedback, please be considerate.

We do not accept harassing behaviour, such as offensive verbal comments, deliberate intimidation, stalking, sustained disruption of talks or other events. Unwelcome or inappropriate physical contact is absolutely forbidden, as is the presentation of sexual content/language that is not directly relevant to the message being shared. We are responsible for the safety of our participants. If you feel you are being harassed, notice that someone else is being harassed, or have any other concerns, please do the following – and in this order:

  • Ask the offending person to cease and desist.
  • Notify an ASIS&T official or the conference staff, who will assist you, so you feel safe and the issue at hand is resolved.

We reserve the right to take any actions we deem necessary to enforce this code of conduct, including verbal warnings or removing participants from the conference without refund.


Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
+46 8 555 702 00

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.



We are still looking for sponsors to make EuroIA 2017 a truly great conference. Sponsoring details

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at)